NEW INTERACTIVE DIGITAL ADVERTISING
Based on blockchain, IMCC redefines offline media ecology and digital ads industry
Idle Media Resource Intergation
Using consumption facilities as the entry point, IMCC integrates and utilizes idle or low utilization media screens such as TV, advertisement machine, LED, projector. By connecting to the intelligent trust device, each old media screen transforms into a new interactive digital ads player. All players are aggregated within IMCC ecosystem as the media matrix from which a more accurate distribution and communication channel arises
Overview of Interactive Digital Ads
Interactive digital ads, relying on network, is a new model of ads. Audiences in-depth join in ads scene by connecting their mobiles to ads media screens. Using the operation system on mobile such as touch control, sensor or AR recognition, audiences receive various interesting experience in the process of ads display. Consequently, it greatly inspires the audience's participation which achieves the core value of ads + marketing.
DATA TRACEABILITY AND MONITORING
IMCC innovates the ads effect measurement by using IMC token as the basic unit. The properties of IMCC token including source, flow, timestamp and message are all stored in chain block. Combining the analyze of these properties and the tag of consumption facilities such as industry, location and history data, IMCC profiles an accurate portrait for every audience to guide the ads delivery.
ONLINE DELIVERY AND MANAGEMENT
IMCC brings the first dapp, which is called online advertising trading platform. The dapp can show media screens, publish and integrate advertisement, choose and purchase by advertiser themselves, custom ads strategy. And it also imports third parts which can provide ads contents, data monitoring or management proxy service to perfect the trading chain. Advertisers can use the dapp to trace the effect of their ads and adjust the strategy at any time.
IMCC project is on the basis of model of interactive ads. It uses blockchain and intelligent trust device as carrier, aiming to create a new blockchain-based ads ecosystem.
The white paper is an authoritative report or guide that informs readers concisely about a complex issue of IMCC and presents the issuing body's philosophy of the matter. It is meant to help readers get more understanding of IMCC, clear the mind of doubt, or make a decision.
THE ECOLOGICAL CLOSED LOOP
Using IMC Token as Basic Unit of Data Exchange, Relying on the Attributes of Blockchain, Creating New Digital Ads ECOSYSTEM
TRANSNATIONAL STAR TEAM
Blockchain Professor + Big Data Expert + 4A Agency President
PARTNERS & INVESTORS
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